How to Build an Internet Home Business
Essential Tools & Tips on How to Build an Internet Home Business

It seems strange, that in today’s modern business environment where the significance of Online Marketing is widely seen as being a vital strategy to the success and growth of business in general, there are still countless small companies who continue to not to have an internet presence.

Recent studies conducted in the US by Barlow Research, shows out of the 680 small companies surveyed, 51% presently have no website, with 38% of these not planning to have a web presence for at least the next twelve months. For those small businesses that do have websites, many of them will be poorly optimised and so, would receive a low Search Engine Placement result from a search engine such as Google. undoubtedly this can have a huge impact on business and it’s believed that up to 70% of UK web based companies, which don’t have optimised website’s fail within their first 3 years. This is to say, the sites are no longer live on the web.

Now I’m not saying for a moment, that it’s essential for every small business to have a well maintained website, which is properly optimised for high Search Engine Placement. For this, the services of a good search Search Engine Optimization Company is required and although this may bring about huge returns in the form of increased high quality traffic, the decision to use such services must be based on the size and nature of the business in question. What must also be taken into account is whether the expected increase in profits from higher traffic conversion, will justify the continuing costs involved in using such a service long term. A company with a yearly return of £50,000 will often have a much tighter expense budget and may derive less benefit from a strong Online Marketing strategy, than say a business which grosses two million a year. The interesting point here is, both of these companies can be regarded as small businesses, yet for for one of them at least, the services of a Search Engine Optimization Company is definitely viable. Never let it be said, it’s not worth the expense for small companies to go down the professional optimisation route. It just depends on how the phrase small business is defined.

The kind of business is also a factor. Take for example, a local plumber who works chiefly through referrals from builders and has a small amount of established commercial accounts. The lack of any Online Marketing may not be particularly damaging to his business or harmful to how his customers are served. In contrast, a small family company that sells luxury chocolates and only has a few shops, will seriously limit public access to its goods and so damaging its sales potential, if it’s without a well performing website. If the site’s been properly optimised, the business is likely to get lot’s more trade from internet orders, through searches on Google or other search engines, than that of word of mouth or any type of traditional advertising, a company of this size could practically afford to undertake.

Google is unquestionably the king of search engines and has permanently altered and continues to change the landscape of the internet. In order to stay competitive, many small business owners will no doubt feel they have little choice but to develop their own websites and make sure they stay well optimised. As for those companies who up until now, have been comfortably existing without utilising Online Marketing, many may find the business climate of the not too distant future, less sympathetic to their current marketing strategy.

I know that I made mistakes when I started to build an Internet home business.  I am sure that you have experiences to share.  I’d like to hear them.

For example, when I got started, I just somehow (luckily) knew that I needed a business website.  And, I also knew that I wanted to publish a Newsletter on how to build an Internet business.  So, I had two of the necessary incredients to get started.

However, I was missing three critical components.  I did not know how to do keyword research.  Consequently, I did not know how important it was to use my primary keyword as domain name.  And, I did not know anything about Search Engine Optimization (SEO). Read More: How to Build an Internet Home Business: Start Here

I also had two other huge problems.  I wanted to do everything!  And, I wanted to do it fast!  My time management skills really sucked.  Plus, I was jumping from program to program expecting the next program to make me money.  I’m just glad I’m through with that!

Please share your experiences!!

All the Best,

Rick

Here are 5 key recommendations that I wished I had prior to my initial attempt to learn how to build an Internet home business.  This PowerPoint presentation is yours to use as you see fit to grow your Internet home business!  Enjoy!

Rick Samara


5 Fundamental Steps: How to Build an Internet Home Business -

Read More... Build an Internet Home Business: Start Here

Creating great videos, particularly videos that go viral is a great way to build an Internet home business.  So, how do your videos go Viral?  According to Margaret Gould Stewart from YouTube:

• Create content that will capture a sustained audience
• Cultivate your audience with continuous content
• Keep it simple… even explain how the video was made
• Add your Meta Data (title and description) to enable easy indexing by the search engines
• Enable embedding, or you limit the use of your video

…Watch this short WebProNews interview with Margaret!


More WebProNews Videos

Search Engine Marketing is the practice of maximizing an Internet home business to attain a high ranking with the major search engines (Google, Bing, Yahoo Search). Developing a mini-network is one very effective method. This PowerPoint presentation explains the basic linking structure associated with a highly effective mini-network.

Mini-Network to Generate Search Engine Juice

Joel Therien, President of Global Virtual Realities(GVO), formally declared today Tissa Godavitarne and the ACME People Search Community winners of his February GVO contest.

ACME People Search battled second place winner, Munmi Inc and Mike Filsaime to forge ahead to victory based on a solid team effort by the ACME People Search community of associates.

This BMW is valued at approximately $30,000.  It was never Tissa’s intention to drive this vehicle.  His intention was to mobilize the ACME People Search community to win this contest in his name.  This beautiful automobile will now be sold and the proceeds will go entirely to ACME People Search members.  Tissa used this contest to promote ACME People Search and to benefit his affiliates.

By my estimates, the total prizes and commissions due to ACME People Search affiliates comes to just over $73,000.  This represents a net loss of around $43,000 for the ACME People Search business.  Apparently, Tissa was prepared to take this hit to prove the value of participating in the ACME People Search Home Business and to highlight the superior value that GVO offers to Internet marketers.

A business owner who wants to increase web traffic efficiently can use one way link building for a cost-effective type of promotion. A virtual real estate empire is built in time and with lots of efforts. Quality content improves reputation, and makes a functional website valuable. Services and products often prove insufficient: you have to offer information and create a message to approach prospects efficiently.

With article marketing you can increase web traffic by getting more and more backlinks. And the working mechanisms behind this system are not that difficult to understand.

You get a list of relevant keywords that define your product, service or domain.

For each of these keywords you write a 400-500 word article corresponding to high informational standards.

Simple URLs and anchor text links need to be incorporated in the author text box and in the article content.

Distribute the articles through submission services and articles directories.

Every article that is distributed in this format has the chance of being re-distributed by publishers that use article directories as resources for documentation. The websites that use the materials will create backlinks to your website, thus ensuring good and free publicity. Web surfers navigate from link to link and finally land on your web page. This is why article marketing has reached such a huge extent of development in the attempt to increase web traffic.

There are other ways to increase web traffic and they are not related to article marketing. One of the things you can do is to increase the maintenance level of your pages. When not closely monitored, lots of websites lose traffic. Rapid changes occur on the Internet, and without the chance to keep the pace up with the latest trends, you can lose clients in the blink of an eye.

Set both short and long-term goals for the effective link building strategies meant to increase web traffic. If you decide on such an approach, results are not immediate but sure. Make the necessary adjustments if it is the case, and try to plan things really carefully. Consistency in the marketing approach meant to increase web traffic is not the same thing with inflexibility. Evaluate the strategies that work and those that don’t because persistence in the wrong approach costs you money!

Here is another little tidbit on “Branding 101.”  It’s actually something that I’ve wanted to do for quite sometime, finally found an effective method and wanted to pass it on.  It’s putting your picture into your URL.  You know, the way Tissa puts his picture in his URL.  This makes your site “eye catching” to someone who may have several browser tabs open at the same time.  Here’s how you can do it on your WordPress hosted blogs.

Step 1:  Download Favicons.zip:  Go to this site to download this “zip” file: http://emyl.fr/ongame/poker/plugin-favicons/ Do not unzip it!  You are going to upload it within the Plugin section of your WordPress blog(s).  Look for a link called “FAVICON Plugin.”  That’s the file you want to save on your hard drive!  I keep a separate folder called WordPressDownloads.  Please note that there are other files available to download on this page, so make sure you find and download “FAVICON Plugin” which is the Favicons.zip file that you will upload via WordPress.

Step 2: Upload the Favicons.zip file. Go to your “wp-admin” on your WordPress blog.  Once you’re in your WordPress back office or Dashboard, cursor down to Plugins >> Add New.  At the top of the page, directly under “Install Plugins,” click “Upload.” On the next page, you will see “Install a Plugin in .zip format.”  Browse your hard drive for the “Favicon.zip” file location, then click on “Install Now.”     Now, all you have to do is activate it.  You can find it later under the “Settings” tab.  It will be listed as “Favicons.”

Congratulations, you have now installed the “FAVICON Plugin!”

Step 3: Upload Your Picture to Your Media Files. Go to the “Media” tab on your dashboard and click on “Add New.”  Then, upload your picture file. (If you already have your picture uploaded, you simply want to find your picture and follow these instructions.)  Your picture should appear with various options, one of which should be “Edit Image.”  (I tested this with a .bmp image and it didn’t perform the same, so try to use a .jpg image.) 

Step 4: Edit Your Picture to a 16×16 Pixel Image/Icon.  This is actually quite easy to do in WordPress. Click the “Edit Image” box. To the right of the image, you will see some boxes; in particular… “Scale Image” and “Aspect Ratio.”  In “Aspect Ratio” type 1 in both boxes.  This sets your aspect ration to 1:1. This keeps your picture’s height and width in proportion to one another. Then click on “Scale Image.”  Some numbers will appear in the boxes.  You might get something like 488×336.  Enter “16″ into the box that reads “488.” The second number will change proportionally. Click the “Scale” box.  You’ll notice that the large image you originally had on the left got real small. It’s now in the proper icon format to use on your FAVICON Plugin.  Stay on this page!!

Step 5: SEO Your New Image.  This is another opportunity to make your URL more identifiable by the Search Engines.  At the very least, complete the “Title” and “Alternate Text” sections.  You can use keywords that identify your picture and how it relates to your website. For example, the Title might read ‘Rick Samara’ and the Alternate Text might read “rick samara’s home business.” It would also be a good idea to complete the “Description” section with similar keywords for your business.  Stay on this page!!!

Step 6: Grab Your Hosted URL Address:  At the very bottom of the page you will see the “File URL.” This is the hosted location of your new icon picture.  If you are putting this icon on other blogs, you can use this same URL.  Copy this URL.  You need it for your FAVICON Plugin.  You will paste it in shortly.

Step 7:  Click on “Update Media” at the bottom of the page.  Do not forget to do this, or you will lose everything!!

Step 8: Set Your FAVICON Settings.  Under Settings on your Dashboard, click on “Favicons.”  Select the middle radial button that reads “If You Want to Use Your Own Icon,” because that is essentially what you just did.  You created your own icon to be used on your URL.  In the box to the right, paste in the URL location that you copied in Step 6.  Disregard all other settings!  Be sure you hit the “Save Changes” button on the lower right of this page.

And, that’s it!  If you refresh your page, you should be able to immediately see your icon picture appear in your URL. Congratulations!  You’ve added to YOUR brand, and you also managed to do a little SEO to make the Search Engines like your site more than when you began this easy process.

It makes absolutely no sense to invest in any Program or Product if you do not know how to Advertise, Market and Promote it!  Think about it!  This is just simple common sense.  You may have the greatest Program or Product in the world; something you are totally convinced you could sell one-on-one, something that is so exciting that you are 120 percent convinced that people would buy it if they knew about it.  However, if you do not know how  to market and promote, and you do not have a set strategy to let people all over the world know about this “great thing or things “,  how do you expect people to buy it if they don’ know about it!!  So, here is Rule 1!

RULE 1:   You do not make money on the Internet by joining or paying for programs.   You make money on the Internet by LEARNING how to Advertise, Market and Promote your programs.

You need AMPs to drive your program and sales:

• A  - Advertising
• M -  Marketing
• P  -   and, Promotion

Here is an example based on personal experience:

My brother opened a hoagie shop in Oxford, PA a few years back.   He made great hoagies and excellent steak sandwiches.   He had great products!   His problem was that he just was not doing enough in sales to generate revenue.   It took him a bit too long to learn how to put AMPs into his business.   He developed these skills, but he developed them after he invested in his business.  Unfortunately, his money ran out, and he had to close his business.   He failed.

Educational programs can provide value, if you know the right program to join.   But, you always want to know exactly how this educational program can benefit you.  You have to pay for most of them, so you should be very, very careful.

Here are two resources that you can use to start learning AMPs (or how to Advertise, Market, and Promote) before you start building your Internet business.  And, keep money in your pocket!!

The first is this website:   How to Build an Internet Home Business .  Read it thoroughly and keep coming back.  It’s updated on a very timely basis.   You might even get a good feel for what I am going to be posting.  Anticipation coupled with a little repitition means fortification of a concept or practice.

The second is the ACME People Search Forum.  Look for posts on free advertising, particularly posts on Article marketing, WordPress blogging, and Search Engine Optimization (SEO).  It’s completely free to join.  And, you can post questions on any aspect of Internet marketing.  Use it to your advantage!

If it appears to you that I am Biased,I can understand why.   However, I am also being cautious. I know, based on personal experience, that there is simply too much junk out there.   I want to steer you away from this junk.   Plus, I know that in our Forum no one is going to try to sell you something.  That is not the purpose.  Our philosophy is to Give-Grow-Get.  In other words, our members first consider giving advice.  And, by providing that advice, they get smarter and their business grows.  Consequently, as their business grows, they will get the financial returns they seek.

If you’ve found yourself yearning for a document format that makes it easy and flexible to exchange data across the Web, then you should learn about XML, or Extensible Markup Language. . Computer software of all kinds already use XML for data organization and presentation.

It’s the great flexibility of XML that makes it so appealing to web developers. Because of the way the language is structured, it is possible to exchange data in many different forms. Additionally, users find that XML makes data access simpler than is possible with HyperText Markup Language, more commonly known as HTML. Consider that XML programming has the capability to display one web page in either a mobile or regular format, depending on the user. Developers then could make one page instead of two. XML’s efficiency is probably becoming more clear!

Those who want to learn more about XML are well served by prior experience with HTML, though it isn’t necessary to become proficient. The two can work well hand-in-hand, since they both descend from the same parent language, SGML. The purpose of a markup language is to organize, categorize, or otherwise label content, and the markup describes the organization. Markup contains content, which is what you see when you look at an XML document.

The need for XML emerged when the limitations of HTML became clear. In HTML, users cannot add new markup elements. With a need for greater flexibility, XML evolved to meet the needs of document and data handling in a web environment.

This is just a primer for understanding what XML is, and why it might be useful for you. If you’re an aspiring web developer, XML learning should definitely be on your “to do” list.

Tissa Godavitarne’s ACME People Search Business is moving to the next level.  And, Tissa is providing increasing value to his business members by inviting them to join him in a new advertising venture.  The big buzz in Affiliate marketing today is  “offline advertising!”  You are very familiar with it.   You see it everyday!  It involves TV, radio  and print advertising.  And, just like  Internet marketing, you have to target your marketing ads on a specific medium to a specific market.   And, you have to balance your return-on-investment just like you do, or did, in Pay-Per-Click Google, Yahoo Search, Bing, etc. advertising.

If you are invested in the ACME People Search business, you should be well aware of the offer Tissa recently made under your Step 3 participation.  After months of testing his offline campaign, Tissa offered everyone a team participation opportunity in an major Offline Advertising campaign that will begin in June 2010.

Step 3 involves a small investment, $29.95/monthly, to use the ACME People Search business platform to promote and earn from GDI, HostGator, Wealthy Affiliate, GVO, Affilorama, the ShoeMoney System, and earn ACME People Search Referral Commissions.  For this same price, but paid annually by March 31, 2010 every business member could buy their way into this Offline Advertising campaign.  Astute members quickly recognized this huge value.

But, a couple of weeks ago, Tissa took this offer to the next level.  On the 2-Year Anniversary of ACME People Search, Tissa decided to celebrate this anniversary by improving the offer to a “lifetime Step-3 membership!  This was just awesome!  A lot of people will be left out of this opportunity.  Let’s face it… new members have not had the time to fully analyze this small long-term investment.  Nor do they have the history in the ACME People Search business to know or understand why Tissa once charged $1,000 to participate in a more limited Step 3 membership.

When you are getting set to sell ebooks or your own digital item, you’ll need to determine just what rights you’d like to sell, and what specific problems you’d like attached to the sale. It is really most likely that if you do not include certain points, either permitting or disallowing your item to be utilized in certain methods, buyers will merely presume that they could do anything that’s not specifically disallowed. Which means you need to determine if you’re able to find things you really do not want carried out with the item, and what things are completely good.

First of all, you’re authorized to set the minimum cost, and also to forbid the ebook to be provided aside for free or to be auctioned, for instance, on eBay. You really do not want to be selling ebooks or other item marketed for much less than they are worth. Auctioning smacks a little of desperation, as though the reseller can’t sell it for the agreed cost. This doesn’t look great for you or for the item. And if the guide could be provided aside for free, who would ever purchase it? So unless you’re able to find really special circumstances, you do desire to set a minimum cost.

You might make an exception if the Sell eBooks that are bundled in as a bonus with some other item the reseller is advertising, though even there, you might desire to stipulate what that minimum cost of any bundle would need to be prior to this would be authorized. Possibly your ebook might also arrive free getting a membership to some website or organization, so lengthy as there’s a charge to join that organization. The point is that you really do not want people to look at your ebook and instantly believe, “Free.” You worked tough to create it and also to sell it, and it shouldn’t be just provided aside.

When you determine on the types of rights you are selling, you’re able to choose three options. First is the basic rights, which allow the buyer to sell the ebook again, but their own client can’t resell it. Master rights, on the other hand, allow your own buyer to sell the resell rights to another buyer. And also the third option is Private label rights, which allow the buyer to rebrand your guide or other item with their own identify.

It is probably the best idea to sell Master rights, because this can act as a form of viral advertising for you. With your identify, web address, and Affiliate ID on the item, no matter how far down the advertising chain the guide goes, people who desire to know more will be coming most frequently for your website. Should you determine to go with Private label rights in some circumstances, though, you’ll desire to charge more for the privilege of rebranding, because this sale is where your earnings will cease.

An additional thing you will want to be really explicit about is that your buyer can’t do their reselling by utilizing spam. Put this in every agreement you make whenever you sell resale rights for your items. This way, if someone does use a spamming technique, breaking laws in various jurisdictions, no prosecution can arrive back again at you, and your agreement with the person will be void.

Be certain to include the scenarios you discover most important as you set up your resale rights agreements. You would like to allow as much freedom as you’re able to for your buyers while safeguarding your self and the integrity and value of the work at the exact same time. When you sell ebooks, Should you set out the problems as explicitly as you’re able to right in the beginning, you and the buyer should have a lucrative experience selling your digital item.