5 Quick Tips on Achieving Email Marketing Success
Email marketing can be profitable for any Internet or network marketing business, no matter what kind of product or service you offer. It is less expensive than other advertising methods and, if done right, helps build know, like and trust with your subscribers. As a result, you generate more sales and more profits!
The foundation for successful email marketing is a targeted, permission-based email list. Successful marketers call their lists their ‘goldmine!’ I’m sure you have heard this before:
The money is in your list!
If you build a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way. Next, it’s time to ‘mine’ for gold!
Below you’ll find tips on how to achieve email marketing success! These ideas will help you get the best results from all your email marketing activities:
Email marketing success: Tip 1; Provide useful, relevant content.
Your visitors will not give you their email addresses just because they can subscribe to your free newsletter. You have to provide unique and valuable information that will be of interest or use to them. Find free things, like eBooks and videos, that you can share with your subscribers.
Email marketing success: Tip 2; Add a subscription form to every page on your website.
Make sure it stands out so it is easy to find. If it doesn’t look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.
Email marketing success: Tip 3; Add subscription forms to your social media pages.
Make sure that you don’t waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more! This is easy to do with GetResponse! You will need to have a Facebook fan page or business page, but this is easy to set up. You can then integrate your business page with a GetResponse opt-in form.
Email marketing success; Tip 4; Make it easy for readers to sign up.
The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it. You do not need to ask for their phone number and home address. You can always survey them once they’re customers! I do recommend that you provide a link to your Privacy Policy however.
Email marketing success; Tip 5; Publish a Privacy Policy.
Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don’t have one, put the words ‘privacy policy generator’ into a search engine and you should be able to find a suitable form to use.) In other words, there are plenty of boiler plate privacy policy pages available on the Internet that are free and easy to use. And, if you use WordPress as I do, there are free plugins available that will easily create a privacy policy for you.
In my opinion, GetResponse is the best email marketing software platform on the market today. I’ve been using it for six years and simply love it. Check it out for yourself in this short video!
In summary, I’ve offered you some great tips on getting your email marketing campaigns started. The money is in your list and it’s never too late to get started. But, you need to take action. GetResponse is an easy to use and highly intuitive email marketing platform. This is critical tool that all Internet marketers need. I consider myself very fortunate because I understand this when I first got started in Internet marketing six years ago! On the other hand, I know a lot of people in the Internet marketing space that never took the time to build their list. Consequently, they are now trying to catch-up with more successful marketers. My recommendation is to take action and get started today!
Please post your valuable questions, comments and suggestions in the comments section below!